Microsoft and partners are transforming transportation
Microsoft’s John Stenlake explains why emerging mobility services can create transformational change in automotive and transportation, and how they can be enabled
Vehicles are becoming connected, and a vast amount of data is accessible to original equipment manufacturers (OEM). This can provide detail on every aspect of their maintenance, location and behaviour, and help them to significantly improve their own operations.
But there are a huge variety of other possible applications for this data, too, ranging from more effective fleet management solutions to new, intelligent transportation systems. Such applications are only achievable in partnership with other stakeholders, so to fully realise the transformative potential of these services, OEMs will need to begin sharing their data to some degree.
“The concept of data sharing between organisations doesn’t necessarily mean it’s shared for free, and it certainly doesn’t mean it’s open data,” says John Stenlake, director of vehicle innovation and mobility for automotive, mobility and transportation industry at Microsoft. “But broadly speaking, integrated mobility systems can’t be achieved without the movement of data between parties to enable multiple actors to be coordinated. There’s a lot of data that could be usefully shared, and it’s important that this is done in a consistent, coherent and affordable way.”
Information is becoming an asset that can be exchanged by OEMs to drive innovation. Using the advanced insights that can now be extracted from a vehicle’s data, companies can pivot their offerings into building smart mobility services. These produce new streams of revenue and have the potential to improve overall profitability beyond their core businesses.
“Vehicle data has value, and many different people can make use of that data,” says Stenlake. “Insurers, for example, are willing to pay for data to enable usage-based insurance scenarios. Even customers might be willing to pay for data that shows the condition of their car. No one stakeholder has to pay a massive amount of money for this data, but the fact that you’ve got several of them and the fact that it’s continuous through the whole service life of the vehicle means that you are going to be able to monetise your connected vehicle service.”
Vehicles are becoming connected, and a vast amount of data is accessible to original equipment manufacturers (OEM). This can provide detail on every aspect of their maintenance, location and behaviour, and help them to significantly improve their own operations.
But there are a huge variety of other possible applications for this data, too, ranging from more effective fleet management solutions to new, intelligent transportation systems. Such applications are only achievable in partnership with other stakeholders, so to fully realise the transformative potential of these services, OEMs will need to begin sharing their data to some degree.
“The concept of data sharing between organisations doesn’t necessarily mean it’s shared for free, and it certainly doesn’t mean it’s open data,” says John Stenlake, director of vehicle innovation and mobility for automotive, mobility and transportation industry at Microsoft. “But broadly speaking, integrated mobility systems can’t be achieved without the movement of data between parties to enable multiple actors to be coordinated. There’s a lot of data that could be usefully shared, and it’s important that this is done in a consistent, coherent and affordable way.”
Information is becoming an asset that can be exchanged by OEMs to drive innovation. Using the advanced insights that can now be extracted from a vehicle’s data, companies can pivot their offerings into building smart mobility services. These produce new streams of revenue and have the potential to improve overall profitability beyond their core businesses.
“Vehicle data has value, and many different people can make use of that data,” says Stenlake. “Insurers, for example, are willing to pay for data to enable usage-based insurance scenarios. Even customers might be willing to pay for data that shows the condition of their car. No one stakeholder has to pay a massive amount of money for this data, but the fact that you’ve got several of them and the fact that it’s continuous through the whole service life of the vehicle means that you are going to be able to monetise your connected vehicle service.”
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