Qatari market now more open to digital solutions
Doha: With growing awareness towards digital transformation in Qatar, local businesses which used to be apprehensive about adopting new technologies are now more open to digital solutions that help improve their operations, an official has said.
Speaking to The Peninsula on the sidelines of the recently concluded Project Qatar 2021, Zeina Abu Issa (pictured), Head of Large Segment Marketing at Vodafone Qatar, also said that the company currently sees demand for its technologies based on the Internet of Things (IoT) as well as big data.
“Vodafone is always looking for ways to create and develop new services and solutions that are helping the country move towards digital operations and improving the efficiencies of their businesses. For us, the pandemic obviously pushed the whole market to have to adopt new technologies, which gave us more reasons to launch things really fast. We already had solutions before. But I think the mindset of the market in general was always hesitant. Now, we believe is the perfect time for anyone to adopt digital solutions,” Abu Issa said.
She added: “IoT is the trend right now, and at Vodafone we have been building our IoT platform for a few years already, whether locally or globally. For Qatar, we provide an end-to-end IoT solution like fleet management which we recently launched. And we also have an IoT platform which provides connectivity”.
According to Abu Issa, Vodafone’s customised solutions such as the IoT Smart Workforce, IoT Smart Building, and Safety Helmet Detection can be used to help automate Qatar’s construction industry. While other solutions such as the Push-to-Talk Plus, Real Estate Insight, and the recently re-launched IoT Fleet Management can be used to digitise other industry sectors.
“The construction companies and other large entities from other verticals in the market always look for ways to improve their businesses. With technology being the most important part of their infrastructure and investment, it’s no longer just about internet or connections. It’s more about ‘I want to improve using automation’, ‘I want to use solutions that can help me optimise my business’.
The demand is definitely there. And we are always in on-going discussions with different companies. We customise solutions based on their demands and it’s business as usual for us,” Abu Issa added.