Buses used to be central to our lives and communities, but this has been lost through decades of privatisation, underinvestment and rising private car ownership. Or has it?
Trapeze Group recently commissioned a research project which engaged a diverse group of London bus users with quantitative and qualitative surveys. The intended focus of this project was primarily around information delivery. However, as Trapeze delved into the responses, something interesting emerged: the results highlighted that respondents feel strong emotional bonds with bus travel.
This article offers insight into the findings of Trapeze‘s research project and the conclusions that were made, as well as how these findings highlight what can be done by the industry to increase patronage.