Candes Technology: Building smart homes for a smart India
This tech-savvy venture aims to convert Indian homes into smart homes with smart but affordable electronic appliances
Candes Technology is a new-age venture for the smart, tech-savvy consumer. A fast-growing home appliance brand founded by brothers Sandeep Aggarwal and Vipin Aggarwal and backed by their friend Dheeraj Jain of Redcliffe , almost 80% of the company’s business is derived from digital platforms which depicts the new buying behaviour of today’s consumers. Inspired by the dynamic demands of consumers in present times, the company offers a range of high quality home and kitchen products including geysers, fans, heaters, LED television sets, toasters, washing machines, juicer mixer grinders, stabilisers and many more. It will also be launching other large product categories including air conditioners and refrigerators by next year.
“Apart from availability offline, we also have a major digital presence on e-commerce platforms Flipkart, Amazon, Moglix, Tata Cliq, Paytm, Udaan and our own website,” says co-founder Sandeep Aggarwal. “Though the company officially began in 2015, the operations had started in 2012 itself.”